London Documentary – Fashion Week – Paper

The Look

What to wear to London Fashion Week

Short Bomber Jacket, Wedge Heel Mule Shoe, Mini Shoulder Bag

The Look 02: wool blazer and trousers, loafers and tote bag — Massimo Dutti London Fashion Week

Total Look Blazer, Cold Wool Suit Trousers, Soft Leather Shirred Loafer, Tote Bag

The Look 03: long plaid trench coat and mini shoulder bag — Massimo Dutti London Fashion Week

Long Trench Coat, Nappa Leather Mini Shoulder Bag

The Look 04: wool coat, round sunglasses and tote bag — Massimo Dutti London Fashion Week

Double-Faced Wool Blend Coat, Round Sunglasses, Tote Bag

Nappa Leather Mini Shoulder Bag+

Long cotton blend plaid trench coat — Massimo Dutti London Fashion Week

Long Trench Coat+

Wedge Heel Mule Shoe+

Mini Shoulder Bag+

Short nappa leather bomber jacket — Massimo Dutti London Fashion Week

Short Bomber Jacket+

Double-Faced Wool Blend Coat+

Cold Wool Suit Trousers+

Total Look Blazer+

Soft Leather Shirred Loafer+

Tote Bag+

A Fashion Week City Guide

byMassimo Dutti Paper

During London Fashion Week, the city becomes part of the experience. With no single venue for shows and presentations, we move from east to west, discovering some of its most influential neighbourhoods through their streets, parks, architecture and public spaces.

Brick corner with white windows in Shoreditch — Massimo Dutti London Fashion Week

Start East

Shoreditch & Hoxton — The Creative East

We begin in the east, one of London’s creative territories. Former warehouses, brick façades, industrial architecture and new interventions coexist in an urban landscape that is constantly evolving.

Brick chimney against the sky in Shoreditch — Massimo Dutti London Fashion Week

Red-painted shopfront in Shoreditch — Massimo Dutti London Fashion Week

Cobbled street with brick façades by Hoxton Square — Massimo Dutti London Fashion Week

Former warehouses reflected in Regent’s Canal — Massimo Dutti London Fashion Week

Coloured doors of the Victorian houses on Columbia Road — Massimo Dutti London Fashion Week

Brick alley in black and white, Shoreditch — Massimo Dutti London Fashion Week

Tree and garden at Arnold Circus, Boundary Estate — Massimo Dutti London Fashion Week

Green shopfront lit up at night in Shoreditch — Massimo Dutti London Fashion Week

To see

^{( 01 )}Arnold Circus — residential architecture and a garden at the heart of the Boundary Estate.

^{( 02 )}Hoxton Square — a green pause among the streets of East London.

^{( 03 )}Regent’s Canal — water, industrial architecture and new developments.

^{( 04 )}Columbia Road — Victorian houses and the distinctive scale of the East End.

Towards the City

Barbican — Brutalism & Culture

Closer to the City, brick gives way to concrete. The Barbican presents a radically different London: elevated walkways, towers, gardens and water create a Brutalist landscape that feels almost independent from the city around it.

Elevated concrete walkways of the Barbican — Massimo Dutti London Fashion Week

Concrete volumes of a Barbican tower — Massimo Dutti London Fashion Week

Ivy-covered wall beneath the Barbican towers — Massimo Dutti London Fashion Week

Curved concrete balconies of the Barbican — Massimo Dutti London Fashion Week

The lake and greenery of the Barbican Lakeside — Massimo Dutti London Fashion Week

To see

^{( 01 )}Barbican Estate — one of London’s essential Brutalist complexes, viewed from its outdoor spaces.

^{( 02 )}The Lakeside — water, greenery and concrete.

^{( 03 )}The Highwalks — elevated walkways from which to discover the architecture from different perspectives.

^{( 04 )}St Giles Cripplegate — historic architecture in contrast with the Brutalist landscape.

The Intellectual City

Bloomsbury — Gardens & Georgian London

In Bloomsbury, London changes pace. Georgian architecture, gardens and squares introduce a more classical, unhurried scale, historically linked to the city’s intellectual life.

Red-brick Victorian façade in Bloomsbury — Massimo Dutti London Fashion Week

Arcaded courtyard and Georgian façades by Lincoln’s Inn Fields — Massimo Dutti London Fashion Week

Tiled stairs of Russell Square tube station — Massimo Dutti London Fashion Week

Bench among the greenery of a Bloomsbury garden — Massimo Dutti London Fashion Week

Hotel Russell façade in black and white with traffic lights — Massimo Dutti London Fashion Week

Ornamental terracotta detail and a lamp post in Bloomsbury — Massimo Dutti London Fashion Week

To see

^{( 01 )}Russell Square — one of the neighbourhood’s historic gardens.

^{( 02 )}Bedford Square — Georgian architecture surrounding one of its most distinctive squares.

^{( 03 )}Bloomsbury Square — a garden and historic façades in the heart of central London.

^{( 04 )}Lincoln’s Inn Fields — an expansive public square surrounded by historic architecture.

Into the West End

Soho & Covent Garden — London in Motion

Soho and Covent Garden concentrate the energy of the West End. During Fashion Week, that intensity becomes especially visible amid appointments, presentations and journeys across central London.

The Old Vic theatre façade under a blue sky — Massimo Dutti London Fashion Week

The market roofs of Covent Garden Piazza — Massimo Dutti London Fashion Week

Chinatown lanterns against the sky, in black and white — Massimo Dutti London Fashion Week

Chinatown street covered in red lanterns — Massimo Dutti London Fashion Week

People walking under the Carnaby Street arch, in black and white — Massimo Dutti London Fashion Week

Painted ironwork of Covent Garden market — Massimo Dutti London Fashion Week

To see

^{( 01 )}Seven Dials — seven streets converging around its distinctive column.

^{( 02 )}Covent Garden Piazza — one of the West End’s historic urban spaces.

^{( 03 )}Soho Square — a small garden surrounded by the pace of central London.

^{( 04 )}Carnaby Street & Kingly Street — streets closely linked to the history of London fashion and youth culture.

End West

Chelsea & Belgravia — A Different Pace

In the west, London becomes more residential. Townhouses, garden squares, stucco façades and tree-lined streets offer a counterpoint to the energy of Soho and East London.